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Dan Novy:
This is totally great! I want one!
Fire Alarms are good at alerting people of a fire, however, not many people take it very seriously and take their time in evacuating the building. This Fire Alarm converts into an active fire alarm that will physically rush people to get out of a building quickly through being visibly and actively anxious. Also, maybe tugging on clothes. Through the visuals of anxious rushing, a person may feel more pressured to exit a building quickly.